The Design Pricing Formula

Pricing is a task a lot of designers struggle with, and I’m regularly asked how I work it out. As much as I want to, I can’t tell you what you should be charging, and the design pricing formula explains why.

No-one knows better than you how much talent you have, and every project specification is different. If your client is asking for a rush-job, they’ll expect to pay a higher rate.

The physical location of my clients doesn’t change what I charge, but it could alter what the client is willing to spend.

Here are some pricing articles to help

About design pricing

• 12 Realities of Pricing Design Services, by Steven Snell
• Nine Factors to Consider When Determining Your Price, by Collis Ta’eed
• Is Charging More the Right Thing to Do? on Men With Pens
• The Subtle Effects of Pricing on the Mentality of Clients, on FreelanceSwitch

And a few previous ones here on my blog.

• First steps to graphic design pricing
• Design pricing and when to talk money
• How 20 designers charge their clients